The music pyramid describes the industry through various times, from classic, rock to rap. The social media is at the highest level, for rap music and currently twitter, facebook, youtube, instagram are flooded with illegal and legal music content. Currently, the garage and small artists are utilizing social media to advance distribution. However, the mega stars, like Snoop Dogg and P Diddy work with influence, having to already established themselves as popular brands on all social media channels. The general audience is searching for music on youtube, if they want to watch videos. The artists are promoting themselves on facebook and twitter, so in case if the audience wants to connect with them, and download the most recent tracks. Meanwhile, the garage musicians are storming with massive illegal content and distribution, which will eventually be stopped by the social media companies. For the popular brands, it’s most important to spend the least amount of money, for distribution and social media channels. Rather use the social influence and social currency, in forms of business contacts and posting for one another on twitter and facebook, to increase visibility and followers. Paying for social media is death, if the revenue is below money spend. Straight Outta Compton movie was just released, blending music industry with hollywood. They utilized social media advertising heavily, to promote the movie across all major channels, and also used blog sites, TV, radio and other outlets.