For social networks, the key formulas for viral analytics are viralfactors, which defines the user acquisition growth, user retention which measures whether the users are coming back to the site and engagement metrics, which is how often they are using the product. The conversion funnel is also looked at for items being sold. Measure how much traffic came to the site and what percentage buys the product. The average social media advertising conversion is 3%. Business have to run lots of advertising to sell their products at cover their cost at 3% conversion and the social networks invest a lot of time in optimizing the funnels for better conversion. The key formulas are spread across demographics, which are primarily age, gender, location, email domain and various other information related to the users. For optimization, for any part of the pyramid, the software analytics can be setup, that produces charts and reports, every day, or as frequent as desired.