The social media is the awareness, voice and distribution part of the pyramid. We are living in a world of mass population broadcast. The authenticity of the material matters, based on the subject matter expert, and the experience they carry in the domain. With social media, it’s easy to determine, by the number of followers and the content being published. The economy is hungry for opportunity and startups. Everyone is brand hungry. This creates lots of opportunity for the middle class, where everyone rises up and becomes a brand, a personal brand which can still compete with major brands, by the sound of the authenticity. The model works for leadership as well where the proven leaders can create their own following and spread the message. It’s very difficult to shut down massive broadcast. However, it’s also important to have a view within the data. The analytics dashboard described previously can also have social media hooks, so various data can be filtered correctly and perhaps even create trigger events, in emails or alerts.