Exercise: In this homework exercise, collect 30 keywords for name brainstorming for your business. The naming is key, and have the account for google searching, the ability to easily remember the name. Part of the exercise is to narrow down further to 15 keywords. Munging name through portmanteaur, a website that allows a combination of names to form a small name for a website domain name. Collect 30 keywords: Local business markets market food farmers farmer farm food (from search keywords on homepage) Products product price favorite social connect customer profile (from homepage) Farmersmarket realfood localfood food buylocal (Twitter) Locally grown organic (adweek) Living selling sidewalk vendors vendor job cart (Nytimes) 15 keywords: Local markets farmers food price product locally living sidewalk vendor job Seller sell buy buyer (new seller platform) 3 Names (by most favorite first): seller.io (really like) foodal.co (Using Portmanteaur and KnowEm) homecook.me (recognized brand already, please see on Twitter, @homecookme + search for #farmersmarket) Note: Portmanteaur allows you to combine words to form a name, for example, food + local = foodal. knowem allows to check domain names.