Exercise: Pitch the brand names to a brand expert for validation. seller.io (came 3): Brand new name, highlights the ability to attract local food and farmers market business, to encourage selling, collect revenue. The name doesn't exist anymore and already bought. foodal.co (came 1): Great name with an abstract, however simple tone. Came with merging the two words, food and local. (Using Portmanteaur and KnowEm as suggested in assignment) homecook.me (came 2): An established name. Yesterday, at RocketSpace, I randomly met with Myles, founder of sfnewtech, and he mentioned, “dude, your #sfnt tweets still contain @homecookme”. I presented at sfnewtech a couple of years ago, and the auto tweets still keep our memory refreshed, hence Myles feedback re-validated the @homecookme brand name. Please see #farmersmarket on Twitter as well. Concern: Adding a new brand name, for an existing brand, is a challenge. Most local food and farmers markets business know the homecook.me brand and trust it. In that case, seller.io or foodal.co could be risky. The choice is whether to keep the existing brand, or whether to introduce a new one.