Exercise: Visit the focus group again, and get feedback on various assets of the business and marketing. Feedback: Feedback, after launching foodal.co website, showing email, logo and site again to the focus group: Catchy Awesome People will remember the name Very clean website design and marketing email Logo looks similar to Facebook, and some Mark Zuckerberg association Excellent Clever The focus group believes in my ability to deliver foodal. They understand my entrepreneurship background. They trust what I have already done for the farmers markets. The design is the most important aspect of releasing the product. It needs to have a voice. Some of the words that come to mind, all in a funny way, after association with foodal: Poodle Noodle “Hi, I am Bil-al, founder of Food-al” (unintentional) “Hi, I am the foodaler of Foodal”