12000 farmers markets * 50 local business each = 600000 local business (conservative). 600000 local business * $30 per month * 12 months = $216000000 annual revenue Need to implement transactions per item sold = extra revenue We have identified a very simple conservative formula, which is the amount of total farmers markets in the United States (~12000), multiplied by average number of business selling in the market (~50) equals potential 600k local business. If each business pays $30/month for monthly subscription equals $216M annual revenue. For every product sold, there will be additional revenue for transactions.