Switching Costs - From Competition to You - How much would it cost to switch? Exercise


An example customer, who is using an alternative solution, for example, yelp or google business services, that charges a monthly fee for page listing. Google business pages are helpful, although the free option is better. Yelp also charges upto $500/month for a premium business listing, however the free business option is better. With our service, the business only have to cancel existing subscription services, and sign our contract for $30/month. With our service, the customer is part of a niche, local food and farmers markets network, with access to many other local business as well as consumers, that are willing to change towards a healthy lifestyle. We provide the farmers markets by location, the business listing within, the products they are selling and prices, their contact information and websites, blogs, recipes, subscribers, location and analytics data by page views and followers. With our service, other partners in local food and farmers markets have access to our REST web services API, accessible on mashape, where other startups can build mobile applications to help the local food economy. We plan to integrate all 12000 farmers markets into our system, the data accessible through the API. With our service, the customer can view incoming traffic, for example facebook, twitter, linkedin through analytics dashboard. With our upcoming seller service, we will provide deep analytics on buyer conversion, i.e. how much consumers bought the product.