Foodal Executive Summary - Exercise


Mission: Local food and farmers markets promotion. Business Goal: Become the largest business to business (B2B) local food and farmers markets network in the United States. Company Background: Started homecook.me in 2010, build great relationships with hundreds of local food and farmers markets business in Northern California. Now offering foodal.co, a seller platform with analytics, for a monthly subscription: $50 for Basic, $100 for Advanced and $150 for Enterprise Edition to businesses, to help them generate more revenue and customers. Product/Services: mytweetmark, homecookme and foodal. Technologies: Groovy on Rails, Postgres database, Rackspace and 1and1 hosting, Twitter and Facebook API, Java and RESTful Web Services. Markets: There are over 12000 local food farmers markets in United States. On average, 50 business per farmers market equals 600k local business as our initial market size. Distribution Channels: Twitter, Facebook and Google traffic generated through mytweetmark marketing platform for advertising of local business. Competition: B2B, lovewithfood.com however we don’t food delivery. Financial Projections: $1 million in revenue in 2018, $5 million in 2019. Team: Bilal Ahmed, Founder / Full Stack Developer, LinkedIn. Industry: Local Food and Farmers Markets. # of Employees: 1. Financing Sought: $500k. Use of Funds: Generate $1 million in revenue in 12 months.