There has been many yogis that I have worked in the past, that are working hard towards building up their small business. Social media has been a huge advantage, because the word can be spread quickly. The best business will always come forward and shine. There is a wave of new yogis in San Francisco, California where you see yoga mats everywhere. People are becoming really health conscious, so this trend will continue. There were many yoga mats at Harbin Hot Springs, burned down by valley fire on September 12th 2015. The newsletter is the best way to start. Take email address of every customer and create a mailing list. There are many tools which allow importing of address books and create a mailing list. Then through template designer programs on the internet, the newsletter can be constructed. It is very important to connect with your audience on a regular basis. I send lots of newsletters to my audience, displaying by images or simple texts of my progress. The website has to be present. Every twitter or social media account requires a web link, pointing back to the website. The website can be simple, a three page website from GoDaddy will work. The website should contain a simple message, services, contacts and links to social media, back to twitter and facebook. I helped the ashrams at Sivananda and Brahmananda, helped with all their needs with social media. I setup auto tweets for many yogis and ashrams, so the guru messages are always periodically sent out. The yogis don’t have time to be on twitter and facebook all the time. However, much of the work with the yogis was thankless at best, in terms of return on investment, on time. Yoga business is very difficult for individuals currently in San Francisco. There are too many teachers, psychics, healers, so I highly recommend a day job, for earning and money, and night time to pursue yoga and teachings. The spiritual work could be very expensive to personal life, so there needs to be a balance. Have a skill in hand, so money is coming in, while spirituality is obtained. Similar things happened to be while I was working with the zen master. There were brilliant spiritualists, that were practising dao with the master. However, they forgot their way to life, and became completely dependent on the master. To the point, the master was very disappointed with their actions and wanted them to leave. Overtime, the students lost all respect to the master. At Sivananda, some of the head teachers had huge ambitions, to the point of destruction of the ashram in San Francisco. Live moves on, the other students that were displaced found new homes. However, the heads still couldn’t start a business and the ashram was lost. Here is another example where proper mentorship and guidance could have prevented the destruction. It’s important to go slow and not fall. Many students want to build their own ashrams, within the Sivananda organization, having no idea how to make money, or the skill to generate revenue. Their only hope is for somebody with money to come along the way, so they can get money out. These are just positive critiques to help be more mindful for our actions. Once we make changes on our side, the other side automatically improves.