With the decline of social networks - Focused back on private labels, to build their own empire rather relying on free services that sell your data for revenue. There was a time when we wanted to be celebrity - Overtime, seeing the affects of social media - By acts, personal life is changed, whether good or bad. Trying to get venture capital off of it - Think Nft, web3 and metaverse has been hard. Especially now brands are in it, music, sports, etc.